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We help technology companies keep their pipeline full.

Create modern content that converts - at a fraction of the cost of other analyst firms.

B2B Research

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Highly engaging analyst reports.​

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  • Credible ‘anchor’ content resource that can be repurposed into many bite-sized chunks.

 

  • Facilitates lead generation and prospect engagement.

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  • Modern, clean design to keep buyers interested.

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  • Normally correlates business benefits such as revenue growth with investment in marketing technology.

Kurt Lewin

"No research without action, no action without research."

Enable your buyers.

Back in 2006, when Demand Metric was first gaining traction, the Martech community took notice - specifically Marketo (thanks, Maria Pergolino!).

After a few years of email drops to our community of over 225,000 senior marketing, product, and sales pros, our email results started dwindling, so we asked leaders what they needed.

Unsurprisingly, an overwhelming number of them told us they don't need another promotional email hitting their inbox - they want insights to help guide their decisions.

So, we found the best researchers in the business and partnered with the technology community to quantify the impact of leveraging their platforms.  The rest is history...

Why Research is a Win/Win

The Demand Metric community benefits from a steady stream of trustworthy insights, and our partners get exclusive rights to leverage the report in their marketing efforts -

 

and oh yeah, we'll promote the report for you too.

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Our research programs are designed to explore the business benefits that correlate with an investment in the technology that you offer.

 

We build content that shares compelling reasons for your prospects to consider investing in your technology and data points for business cases, sales decks, and executive presentations.

“The team at Demand Metric was professional and easy to work with. We look forward to making this an annual research partnership and a key part of our annual content strategy for many years to come.”

Tom Sather, Sr. Research Director @ Validity

Get more than a report...

CMOs

  • Leverage key insights in thought-leadership presentations

  • Enable your team to produce a steady stream of high-quality content

  • Cost-effective solution that won't blow your entire budget

Content Marketers

Fuel your content engine by leveraging the data to produce secondary assets, like:

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  • Blog Posts

  • Infographics

  • Video Infographics

  • Sales Presentations

  • Webinars

  • Interactive Assessments

Demand Gen & ABM Teams

  • Leverage the raw data to find bespoke insights that will resonate with your target accounts and buying committees

  • A sure-fire flow of assets that can be used in your email and social promotions  

Communications Teams & Agencies

  • Coordinated PR to boost visibility

  • Newsworthy content that raises brand awareness and ensures thought-leadership positioning

Time to connect?

Demand Metric’s core focus is to help B2B marketing organizations grow revenue by operationalizing the best practices discovered in their research.

 

We're dedicated to helping your team:

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  • Create outstanding content that gets results

  • Raise awareness for your solution

  • Engage your target audience

  • Build an integrated marketing campaign

  • Get coverage from top media outlets

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