B2B marketing confidence survives budget pressures
- John Follett
- Dec 1, 2022
- 1 min read
Content and digital marketing are top strategies for B2B teams despite flat or cut budgets.
Although 60% of B2B marketers report budgets being cut or staying flat 2021 through 2022, more than half (52%) claimed to be optimistic, or very optimistic, about their team’s performance. 21% were pessimistic or very pessimistic.
The data comes from a survey of 539 B2B marketers conducted by research and advisory firm Demand Metric for Integrate, the precision demand marketing platform. Among other key findings:
12% did report budget increases.
More than three-quarters said they were expected to have achieved as much or more this year as in 2021.
One quarter reported that they are attempting to meet their goals with smaller teams.
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