B2B marketing budgets stalled out in 2022

57% say their budget was the same as or less than 2021. One in five reported being hit with mid-year marketing budget cuts.

Martech

Very little growth in B2B marketing budgets this year, with 57% of marketers saying their budget was the same as or less than 2021, according to a new report. One in five reported being hit with mid-year marketing budget cuts.

Only 12% reported a significantly bigger budget, according to the 2022 State of B2B Marketing Budgets report. Marketers are optimists, which explains why 75% say their budget will stay the same or grow in 2023.

To no one’s surprise, 79% of marketers report they are expected to achieve the same or better results this year regardless of budget and staffing. One-fourth of those expected to achieve more next year say they will have to do it with fewer people.

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