B2B Budget Freeze-Up: Few Brands Have Greatly Increased Their Marketing Spend

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B2B marketing budgets have gone up at least slightly in 2023. But there have been cutbacks in several areas, including personnel, and 66% of marketers are suffering from burnout, according to The State of B2B Marketing Budgets, a study by Integrate.

Only 11% of U.S respondents are significantly expanding their budgets over those of 2022. Another 34% say they are slightly higher.

Budgets are being impacted by these factors (or fears):

• Economic recession — 48%

• Competitive forces — 46%

• Rising interest rates — 44%

• Inflation — 42%

• World geopolitical instability — 29%

• Supply chain disruptions — 27%

• Changing opportunity — 23%

On a practical level, 45% say their main challenge is using data to inform decisions and/or measure marketing performance.

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