45% of companies waste money creating assets that go unused.
- John Follett
- Aug 19, 2022
- 1 min read
State of Digital Asset Management Report shows DAM platform users report higher satisfaction with their digital asset storage solution.
Brandfolder by Smartsheet, the leading digital asset management platform for businesses, released its State of DAM, revealing how marketers and creatives are managing digital assets and its impact on productivity and usage.
The study found that nearly half of companies waste time and financial resources creating assets that go unused because their colleagues don't know they exist or can't find them.
The State of Digital Asset Management Study, conducted in March by Demand Metric, is based on a survey of more than 1,000 marketers and creatives and asked how they manage their digital assets.
The report covers the top challenges facing marketers and creatives today, and provides prescriptive insight into how they can improve their team’s productivity. It reveal some surprising insights such as:
Over 50% of respondents have used Google to search for their own company logo.
Over 40% believe their companies waste funds on unused content.
And much more!
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