2022 State of B2B Marketing Budgets Survey Reports on Need for Precision in Marketing
- John Follett
- Dec 1, 2022
- 1 min read
Integrate, the leader in B2B Precision Demand Marketing (PDM), today announced new research on "The State of B2B Marketing Budgets 2022" that reveals insights on how marketers are responding to economic headwinds. The research was conducted with Demand Metric, a global research and advisory firm. The report found that nearly 60% of B2B marketers report current budgets being cut or staying flat and two-thirds of marketers are expected to accomplish the same or more with fewer resources. However, despite those challenges, 80% of B2B marketers surveyed report having a neutral to optimistic outlook for 2023.
According to the September 2022 report from the Organization for Economic Cooperation and Development (OECD), the forecast for global economic activity will remain subdued for the rest of the year before declining in 2023. The U.S. implemented aggressive interest rate hikes earlier than other countries, and as a result will see more progress in slowing inflation than in the euro area or in the U.K.
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