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Insights & Press
Successful Marketers Have More Confidence in the Accuracy of Their Data
As marketers continue to leverage data and analytics to reach their key objectives, new research suggests that those who are exceeding...
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Despite Economic Headwinds, 84% Of Marketers Remain Optimistic; 72% Plan To Meet/Exceed Goals
With rising interest rates, bank failures and more economic headwinds looming, the biggest challenges B2B marketers are up against...
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B2B Budget Freeze-Up: Few Brands Have Greatly Increased Their Marketing Spend
MediaPost B2B marketing budgets have gone up at least slightly in 2023. But there have been cutbacks in several areas, including...
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Half of Marketers Have Significant Underused Martech: Integrate Report
CDP Institute How big a problem is zombie martech? Half (51%) of the respondents to this Demand Metric survey for Integrate said they...
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New Contact Center Benchmark Report Reveals Automation as Top Priority
Majority of Leaders Are Preparing for an Economic Downturn by Investing in Technology SAN FRANCISCO, March 28, 2023 /PRNewswire/ --...
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B2B marketers remain optimistic in the face of major challenges
Staff cuts, budget cuts and difficulty using data are not preventing B2B marketers feeling more optimistic than they did last year....
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2023 State of B2B Marketing Budgets Survey Finds Increasing Need to “Defend the Spend”
Nearly 90% of Marketers Cite Importance of Data Compliance and Accuracy Integrate, the leader in B2B Precision Demand Marketing (PDM),...
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Looking to Improve Your Customer Experience Heading into 2023? Mitto Can Help
Digital Journal The power lies in the hands of the consumer, and it’s essential to improve your customer experience as we head into 2023....
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