Fuel for your content engine.
Educate
Quantify the benefits of using your technology and share them with your buyers.
Influence
Position yourself and your company as a thought-leader in the space.
Engage
Build valuable content that engages buying committees and decision-makers.
Delight
Create helpful resources for your customers, prospects and sales team.
Proven Model. Proven Results.
15
Years of Experience
100+
Business Partners
10M
Prospects Engaged
5
Continents
4K
Assets Created
“Primary research is critical for us to validate the industry, prove the trends we're seeing, and to educate the market.”
Tyler Lessard, Vice President of Marketing @ Vidyard
A few of our partners.
John Follett
Co-Founder
CXO & Head of Research
“The key to this joint, the key to staying on top of things, is treat everything like it’s your first project.”
For over 15 years, John has been laser-focused on helping marketing teams get the respect they deserve by driving quantifiable business results - one project at a time.
Before co-founding Demand Metric, John was a consultant for the Government of Canada. Since then, he has worked with 5,000+ global clients, including Microsoft, Salesforce, Apple, McDonald's, Siemens, P&G, and Toyota.
You'll find John on a plane, spending time at the cottage, coaching his son's hockey team, or riding the Peloton when he's not working.
Get to Know Us
Demand Metric is a global research and advisory firm that supports marketing professionals with primary research and benchmark reports, technology research and advice, consulting services, training, and software.
Demand Metric’s core focus is to help B2B marketing organizations grow revenue by operationalizing the best practices discovered in their research.
Through strategic partnerships with the AMA, ANA, and AIPMM, Demand Metric’s tools have become the industry standard for Marketers and Product Managers.